Meet Our Founder Izzy

Online coach, personal trainer + skyrocketing entrepreneur whose mission is to help women feel empowered through fitness + a balanced lifestyle.
Izzy’s mantra to ‘transform bodies, lifestyles + minds’ is how she has touched the lives of many women + encouraged them to step into their power. Her passion for fitness started when she entered a gym, + she knew that was where she would thrive. From her love of the gym + fitness industry, she dived into personal training + became an online coach to empower as many women as possible. While working with her clients, Izzy couldn't help but share her planning recommendations with them on how they could start to plan their months + weeks to stay on track + reach their goals; this is where she spotted a gap in the market…


Izzy shared her knowledge + recommendations with her clients on planning weeks to help reach their goals + transform their lives. She had a habit of scribbling down goals + meal plans on random scraps of paper, + then one day thought, 'Hey, why isn't there a dedicated planner for all of this?"

That's when the idea struck; there were planners for every aspect of life, but none that catered to supporting women's health + fitness, while looking aesthetic AF! Enter the idea for The Fit Planner - a planner that would inspire women to prioritise themselves, live a balanced life, + reach their goals! So here's to Izzy; we thank our lucky stars for her giving us The Fit Planner – because ordinary planners? Well, they just don't cut it for the modern woman.

Take me to the Fit Planner

Here’s What You Can Expect When You Start Using The Fit Planner